#BreakFreeFromPlastic

 Shilpi Chhotray’s job as an art director seems incredibly important due to the purpose of her teams mission, which is to move away from using plastic and also focusing on what to do with the massive amount of discarded plastic that currently pollutes our planet. This is an issue that literally affects every single person on the planet. We all have only this one home, and unfortunately as a human race we have made choices that negatively impact it. It’s also a problem that will only continue to grow worse without people working towards spreading awareness, education, and real solutions towards sustainability and eco-friendly behavior at numerous levels, from large corporations to family recycling solutions. 

Shilpi is a member of this task force and the Global Communications Director for the #BreakFreeFromPlastic movement, which means it is incredibly important she make sure the movements messages are universally acceptable, friendly and uplifting in nature, easy to understand, and actionable. Although she isn’t actually designing these messages, she has the final write off on whether or not they see the light of day and so she ultimately is responsible for making sure the message conveys the ideals of the movement. This is extremely important, because a campaign such as this needs to feature illustrations and photographs to engage the public whom which it hopes to serve. Loads of text would not be very successful for this project because it would bore the end user and make them less inclined to spend the time educating themselves.